
Precision in every detail đŻ| From the sourcing bean to the stitch of hem.
ONS is exploring the shared values of the HK creative community in our latest âlocal storiesâ featuring @scottie.callaghan Co-founder of @fineprint.hk . Because whether youâre curating style or crafting coffee, the urban essentials philosophy remains the same.
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Q1 The First Step: FINEPRINT started as a small spot on Peel Street. When things got 'chaotic' in the early stage, what was the one belief that kept you walking into the shop every morning?
S: I have always said to the team: if our systems are tight, we can handle things when we get slammed. If they're not, when we do get slammed, weâll lose the plot and make a mess of things. Those systems gave me confidence that we could handle things when chaos hits.
In those early days, when we had one and then two shops, I had to work in the shops to ensure we created the culture I wanted. There was no question in my mind âI had to be there.

Q2Â The Standard & Consistency: In fashion, a garment is defined by the quality of its stitch. What is the âFINEPRINT ' (the small, often overlooked detail) that makes a coffee or a loaf of bread move from just 'good' to 'exceptionalâ? What keeps you walking ?
S: The âstitchâ in F&B, I believe is in the ingredients combined with sticking to your guns and maintaining your conviction. Itâs easy - and often done in the early days â to get scared of a negative bottom line and compromise quality by cutting corners with ingredients. When you do this, you also compromise the top line. Stick to your guns, trust the product you know, love and want to serve. Eventually, the growing top line will turn the bottom line positive.


on Scottie Callaghan Alphabet Crew Neck Tee , Adrian Denim Shirt , Ward Washed Linen Trousers
Q3 The Uniform: ONS designs 'Urban Essentials' that work from a morning meeting to a late dinner. What does a 'Urban Essentialâ day look like for you? Give us brief breakdown from waking up to that first sip of coffee and stay focus on your plan .
S: I wake up, put the kettle on, and throw on a comfortable jumper to relax while I enjoy my first coffee of the day. Most days, itâs jeans and a t-shirt, with an occasional linen shirt if I want to look a bit more like a boss or have dinner plans. I like clothes that fit well and look good.
Q4Â The Neighborhood Hook: ONS starts at 'One Nice Shirt,â a curated place that filled with clothes & accessories fit for modern lifestyle. "FINEPRINT" has become a cornerstone of the HongKong community & Xiaohongshu ( RED) influencers' spot. What is one thing you want every person to feel the second they step off the busy street and into your shop?
S: When someone walks into a FINEPRINT, I want them to think: âThereâs something different about this place compared to other cafes. I canât quite put my finger on what it is, but I love it.â
#UrbanEssentials #Minimalist #CapsuleClosetÂ
by Florence Tsui

Local Stories series highlighting creative minds that help make up the ONS community
Follow us @onsclothing for more stories!
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