Cotton's Blue Jeans Go Green™ program

What is the Blue Jeans Go Green™ program?

The Blue Jeans Go Green™ denim recycling program is a call-to-action to recycle denim (made from cotton) so that it can be recycled back to its natural cotton fiber state and transformed into something new. The Blue Jeans Go Green™ recycling program continues the lifecycle of denim by diverting it from landfills, and repurposing it into natural cotton fiber insulation used for a variety of applications.

About the Collaboration:

As a fully vertically integrated brand, O.N.S controls exactly how our products are made; from fabric sourcing all the way to the retail floor. Inspired by our own high ethical standards, we've joined forces with the Blue Jeans Go Green™ program to promote a sustainable approach in ensuring denim is diverted from landfills and recycled into something new, like natural cotton fiber insulation.

We're inviting you to join our denim recycling efforts. Bring your used denim to our 201 Mulberry O.N.S Flagship store, to be recycled with Cotton’s Blue Jeans Go Green™ program, and we’ll show our thanks by offering you 20% off your purchase.*

Step 1:

Collect Denim

Once it's worn, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.

Step 2:

Denim is Recycled

Denim is broken down and recycled into natural cotton fiber insulation.

Step 3:

New Purpose

Denim insulation is used for a variety of applications.

Learn more at BlueJeansGoGreen.org

*20% Off your purchase when you bring your old pair of jeans to our 201 Mulberry O.N.S Flagship store. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on O.N.S Garage or third-party items. Blue Jeans Go Green™ is a trademark of Cotton Incorporated.