Blue Jeans Go Green™

What is the Blue Jeans Go Green™ Program?

The Blue Jeans Go Green™ denim recycling program is a call-to-action to recycle denim and give it “new life” by converting it to UltraTouch™ Denim Insulation. The Blue Jeans Go Green™ recycling program continues the lifecycle of denim by diverting it from landfills, and repurposing it into useful insulation for building efforts all around the country.

About the Partnership:

As a fully vertically-integrated brand, O.N.S controls exactly how our products are made; from fabric sourcing all the way to the retail floor. Inspired by our own high ethical standards, we've partnered with the Blue Jeans Go Green™ program to promote a sustainable approach in ensuring denim returns to its natural fiber state, and is further upcycled to create useful building insulation.

Starting March 14th, we're inviting you to join our efforts. Bring your used denim to our 71 Greene flagship in SoHo, and we'll show our thanks by offering you 20% off a new pair of jeans*.

Step 1:

Collect Denim

Once it's worn, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.

Step 2:

Upcycled Denim

Your denim is returned to its natural cotton fiber state and upcycled into UltraTouch™ Denim Insulation.

Step 3:

Applied Denim

As more homes and buildings are insulated with UltraTouch™ Denim Insulation, more people will learn they can give denim to support the cause. And the more people who recycle, the more denim will be diverted from landfills.

Learn more at BlueJeansGoGreen.org

*20% Off a new pair of O.N.S jeans when you bring your old pair of jeans to our 71 Green Street flagship in SoHo. Offer valid in-store only and must be used the same day. Offer cannot be applied to multiple purchases, future purchases, redeemed for cash, or combined with other offers. Offer not valid on denim shirts. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.